ARE YOU READY TO MAKE YOUR BUSINESS OUTSTANDING? TURN YOUR B2B LEAD GENERATION INTO A DIGITALLY INSPIRED SUCCESS
Unlike Other Strategic Marketing Consulting Firms, SONDORA Both Designs And Executes the Strategies Created. We Are Swiss-based And We Travel Worldwide.
  • MARKETING AND IT AUDIT
  • PROMINENT POSITIONING
  • MICROTARGETING
  • USP & VALUE PROPOSITION
  • ONLINE FOUNDATION DEVELOPMENT
  • RELEVANT ONLINE TRAFFIC
  • CREATIVE, ADVERTISING AND CONVERSIONS
  • CONSULTING AND TRAINING
FOR MEDIUM AND LARGE INDUSTRIAL, MANUFACTURING, WHOLESALE & DISTRIBUTION COMPANIES WITH A MINIMUM ANNUAL TURNOVER OF $5,000,000

WHAT PROBLEMS DO YOU FACE?

  • 01
    You have no strategic marketing system in place. You use only 1-2 customer acquisition channels. Your lead generation and sales pipeline are not predictable. You don't have a simple and automated system in place for attracting, converting and retaining customers.
  • 02

    All the marketing efforts lie on your shoulders. It is unrealistic to be able to master all the customer acquisition channels and advertising tools and to apply them to your business effectively.

  • 03

    You don't work with existing customer base enough. You attract new customers that are 7 times more expensive than the current ones. Loyalty program and referral system are missing.

  • 04

    Your sales managers are not asking the right questions. There is no upsell system in place.

  • 05

    You don't gather statistical data. You don't track the effectiveness of your marketing with "Swiss precision." The marketing budget is spent randomly and is built on assumptions.

  • 06

    The communication or advertising campaign does not solve the problem of attracting an ideal client, maximizing profits, building loyalty and brand recognition.

  • 07

    It's hard for you to explain why the customer should choose you. What is your uniqueness? Your brand message or a campaign doesn't stand out from your competitors. You are just like everyone else.

  • 08

    The Advertising agencies that you've worked with sold you "beautiful" design, template or "creative" advertising, which for sales is NOT relevant.

  • 09

    Young and innovative companies are stepping on your heels. Your old methods no longer work well.

WHY ONLY THE HOLISTIC APPROACH TO MARKETING CONSULTING MAXIMIZES THE REVENUE?

  • A website without Traffic does not work (even the most expensive one)

  • A good and targeted advertising + great SEO Strategy, but a weak site = a guaranteed loss of 99% of potential customers

  • If your business is not geared towards serving the market where Millenials are taking the decision making senior positions, you are missing out.

  • If your product is not impressive, does not provide clear benefits and is not well presented, it will not stand out from those of your competitors

  • If you have poor service and you do not work with your existing customers, you could face 80% of the profits lost in the long run

YOUR ONLINE CUSTOMER ACQUISITION DEPENDS ON A MIX OF
5 COMPONENTS

01/ Product
Service

For whom is your Product or Service built? What is your Unique Selling Proposition (USP)? What's the Value Proposition (VP)? Is your USP and VP clear? Is your pricing right?

02/ Website and
Social Networks

Does your Website direct your buyers thought to the next intended Customer Journey stage? Is your website Mobile Responsive? Does your website build trust and make the visitors leave inquiries, place the phone calls?

03 / Advertising

What Value do you broadcast to the client? What channels do you use and do you measure them? What is your target audience? Is your Advertising a part of a Buyer Journey within the funnel?

04 / Website
Organic Traffic

Is your website receiving traffic from Google, YouTube or LinkedIn? Are your relevant web pages appearing for the related Keywords with buying intent on the first positions of Search Engines? Is your SEO being done professionally?

05 / Client

How good is your Sales Department and Customer Service? How is the customer database maintained and managed? Do you partner with other companies to cross-sell & up-sell to your existing Client? Do you use Loyalty programs and Referral Systems?

Remember: If one element is weak, then the other ones cannot compensate. The system collapses. You lose customers and money.

WHY WE WON'T SELL YOU JUST THE ADVERTISING OR WEBSITE DESIGN, AS 99% OF THE MARKETING STRATEGY CONSULTING FIRMS IN THE MARKET WOULD?

Business is an interconnected multifaceted system. 90% of any business development is Selling. Production, R&D, operations, finance, marketing, sales and other functions are closely interrelated

Solving the problem with just one tool is impossible. Moreover, the first impression decides. You will not have a second chance.

Website, packaging, messaging, appearance, service, promotion, content will affect the revenue and branding of the company.

A website, advertising, and design do not entirely solve the problem of acquiring an ideal customer, maximizing profits, building loyalty and brand awareness.

That's why we develop an outstanding business system, tailor-made for attracting and converting customers into profits: from the concept of the product or service to launching and scaling the business. We make you a leader in your segment and detach you from competitors.

HOW SHALL WE BUILD AN INNOVATIVE STRATEGIC MARKETING MODEL?
We will analyze your current Business Model
  • We will come to you, and we will talk with decision makers, employees, and clients, and we will conduct the thorough research by utilizing the advanced and proprietary software and techniques
  • We will carry out Marketing and IT Audit, we will learn about your product or service
  • We will study the TOP-5 competitors, their products & services, online marketing footprints, advertising channels
  • We'll perform the segmentation and conclude the pin-sharp targeting
  • We will shape your unique selling proposition
  • We will make you stand out and leave 99% of your competitors behind you observing your success
We will build a website that solves your business issues. It's not just about the design, it's about USER EXPERIENCE & CONVERSIONS.
  • We will map out the complete Customer Journey and compose a portrait of the client (persona)
  • We'll take into account your ideal client's psychology, so the trust is built, and the desire to step up the relationship is born, e.g., making a call, start the chat, or fill up the contact form.
  • We will design and develop the concept for landing pages, promo-sites, and a corporate website with sales funnels, having the optimal conversion in mind
  • We will develop a simple and intuitive interface and website structure
  • We will highlight your Value Proposition and USPs, emphasizing the benefits for customers
  • Our experienced and business niche relevant copywriters will write the copy focusing on your ideal buyers and address their major pain points
  • Your website will be FAST and work correctly in all browsers on all mobile and desktop devices, so no prospect bounces back from your web pages due to technical issues with the website
  • We will connect analytics systems that allow you to measure the conversion, user behavior, other KPIs
  • Optionally, we will add the function of "geotargeting" and "multi-landing" (an adaptation of the website content to the search query and the visitor's region)
  • Optionally, we will create a mobile application that helps your current clients to work with your solution
  • Optionally, we will integrate the site with your CRM or other IT environment
We'll launch a sequence of the measurable marketing campaigns
  • Define your goals and develop a hybrid traditional and digital marketing strategy with an emphasis on cross-channel customer acquisition
  • We will design the sales materials for your business (corporate identity, packaging, catalog, price lists, brochures, presentations, email sequences or drip campaigns, exhibition materials, videos, infographics, animated explainer videos, motion graphics, other advertising materials)
  • Our B2B Marketing Agency experts will select online and offline advertising relevant to the specifics of your business (Internet advertising, creative and viral mechanics, promo-actions, outdoor and print advertising, if needed)
  • We will compose a communications plan and determine the approximate cost for each channel
  • When sending a paying audience to the website, with the help with "filtering and pre-qualification" techniques for a non-target audience, you will save up to 70% of the advertising budget
  • We will daily monitor the effectiveness of the advertising campaign, conduct A/B/X tests, monitor user behavior on the site, to improve advertising and website performance.
  • Our SEO experts and Linkbuilders will drive thousands of free visitors from the juiciest business vertical relevant keywords queries on the Search Engines (Google, Youtube, Bing, Yandex, Baidoo) to your related web pages that convert
We will help you develop a sales department
  • We will audit the sales operations system, sales processes, sales managers' skillset
  • We will make control calls, check your sales force professionalism and competence
  • We will implement CRM, audit the motivation system, and perform the KPIs evaluation
  • We will review and modify the sales scripts and instructions for each product or service of your business.
  • We will introduce the best sales methodology; we will train and certify the employees to eliminate the gaps in the skillset
We will help you scale the business
  • We will create an efficient and agile customer acquisition model that detaches you from competitors
  • We will develop a loyalty program. We will implement a referral and recommendations system
  • We will prepare a professional marketing kit
  • We will set up email marketing
  • We will implement retargeting (remarketing) system that will equip your company with the tools for convincing the buyers who visited your site and did not contact you to come back and complete the purchase
  • We will create the engaging promo videos that tell the story and explain why the customer should choose you
  • We will promote your business and raise awareness on the most significant media platforms
marketing strategy consulting Case Study
Ultimately, you will:
  • Become a leader in your business niche and get 3-5 times more customers, if capacity allows

  • Increase the company valuation and improve your services&products pricing

  • Develop and strengthen the company brand recognition and narrative

  • Increase brand awareness globally and will be perceived as the top credibility organization and a business partner

  • Have online reputation management under control

  • Set up an innovative Customer Acquisition Model and free up 1-3 hours/day of your time

  • Get rid of numerous business headaches, find contractors that genuinely optimize your marketing budget

  • Attract and retain the best customers with the highest Lifetime Value (LTV)

DIGITAL MARKETING SERVICES

From Creation to Visibility... With Organic or Paid... And Aiming with Remarketing… For Sharing and Caring... By Entertaining/Educating to Selling... From Discovery to Loyalty…

Technology

From Complex to Clean… With Mobile and Not… In Hands, on Table or on the Eyes… By Unforgettable Experience with Utility and Convenience… Created and Maintained…

To get a consultation

Name
Phone
Email

Contact us

Office address

Via Zorzi 28, Lugano,
CH-6900, Switzerland

Phones

+41 91 985 27 35

Email

hello@sondora.ch